A SaaS platform built to eliminate the chaos of job hunting by combining visual application pipeline tracking with tailored AI-assisted cover letter and resume generation.
Job hunting is notoriously stressful, often requiring applicants to manage dozens of distinct applications across cluttered Excel sheets while battling the "blank page syndrome" for every new cover letter. For small-scale creators and solo developers, launching a software-as-a-service (SaaS) product that directly addresses this problem is an incredible test of end-to-end execution.
I built Jyyni.fi (not in use anymore) to completely streamline this process for Finnish job seekers. The core philosophy was to merge agile project management tracking with creative AI assistance, turning a chaotic job search into an organized, efficient workflow.
Building a highly functional SaaS platform is only half the battle; the real hurdle is distribution and cutting through the noise to reach actual users. With zero budget for traditional paid advertising, I had to get creative with growth hacking.
I turned to organic short-form video marketing, building a target content strategy on TikTok. By creating engaging, relatable clips highlighting the common frustrations of job hunting and showcasing how Jyyni solves them, the videos went viral—capturing 250,000 views within the first two weeks of launch. Managing the sudden influx of initial users and ensuring the backend scaled smoothly under the viral traffic spike was an exhilarating trial by fire.
Jyyni.fi has been my most comprehensive venture into product management, full-stack software engineering, and digital marketing. It forced me to look far beyond code architecture and adopt an entrepreneurial mindset.
I learned how to quickly validate a product value proposition, manage API token consumption costs against a subscription model, engineer secure database logic, and design a high-converting landing page. Watching an idea transform from a local sandbox concept into a live web application used by thousands of real job seekers completely redefined how I view rapid software deployment and product-led growth.